Talks and webinar series
Gravity Talks
Gravity helps small and mid-sized independent businesses across the country and we’ve had the privilege to see first hand how some businesses are thriving despite significant economic challenges.
Join us as we speak to experts in all areas of business about leading through crisis, business strategy, online and offline growth and more.
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Past talks and webinars
Gravity speaks with leaders in many industries to talk about how they are adapting to today’s challenges. It’s never too late to watch talks hosted by Gravity or that we participated in.
Industry: Other
Branding 101
Have you ever wondered why certain brands like Uber or Google had names that became verbs? Are you curious about how certain businesses seem to find overnight success with their products seemingly everywhere you look?
Take a look and discuss live with branding and marketing experts to understand how some of the biggest brands in the world made their mark and how you can do the same on a local and regional level.
Learn:
- Why design is so important to overall brand identity
- How to audit your customer experience
- How to attract attention on and offline for your business in your target market
- And much more!
Please feel free to come with questions to ask live, or email us ahead of time so we may best answer your questions: [email protected]
Industry: Bridal
Bridal: Growing Your Bridal Business Online
Discuss with bridal industry experts about ways you can grow your business online with new tools, challenge old marketing tactics and build strategic partnerships.
This talk will include a robust Q&A, so if you are unable to make it but have specific questions about your business you'd like us to address on the webinar or privately, please email [email protected]
Industry: Ecommerce
AMA: Social Media Influencers
Ask Media Anything
Have you ever wondered how companies get social media influencers to shout out their brands? Or how to get customers to post about you on their own social media channels for free? This webinar will answer those questions and more.
Sign up for this weeks Ask Media Anything: Influencers and our team will walk you through four main points:
- How to engage your target audience with influencers (for free & paid)
- How to know who the *best* influencers are
- How to engage an influencer for a short & longterm campaign
- What a creative (and FREE!) campaign can look like - with examples!
Come with questions or just sign up to learn more on. your own time later. This webinar will be available on GravityPayments.com/talks and in your inbox if you sign up to attend.
For questions: [email protected]
Industry: Ecommerce
Ask Me Anything: Digital & Social Media
Ask Media Anything
This unique opportunity to ask the media ANYTHING will allow you to find out what it takes to get your business, service or product featured in the news. Gravity's panel of experts span from print, TV, radio and digital and will answer questions as they relate to working with social media influencers, too!
Industry: Retail
GoDaddy & Gravity Payments: 4 Strategies to Grow Online and Retain Customers Without Breaking the Bank
Learn to build co-branded partnerships to grow your customer email lists
Identify the right tools to grow your customers lifetime value and shrink customer acquisition cost
Post quality content on Facebook and Instagram (and get more engagement)
Get FREE tangible tools like templates and forms to use on your own any time
Create a reputation management strategy that any business can follow
Speakers: Nina Ojeda, Marketing, Gravity Payments — Geoffrey Brown, Social Media, GoDaddy
Litigation from the Client’s Perspective
Have you ever wondered in the middle of a lawsuit what your client is thinking? Are they happy with how the case is progressing? Are they angry but not saying anything? What is the most helpful information you could provide to your client?
In this virtual event, Diana Siri Breaux, partner at Summit Law Group in Seattle, interviews famed CEO Dan Price of Gravity Payments about just these questions. Hear from the client's perspective about the most and least helpful strategies lawyers have used during the various legal issues Gravity Payments has faced, including the defense of the controversial $70,000k minimum wage. Hear Dan discuss what information was crucial to making decisions at key moments and what was just noise.
This webinar will provide key insights to help you dive into the mind of your clients and work with them to achieve great outcomes through litigation. Dan and Diana will talk for 40 minutes followed by 20 minutes of audience Q and A. We look forward to seeing you there.
Speakers: Dan Lear, Head of Marketing and Partnerships, Gravity Legal — Dan Price, CEO and Founder, Gravity Payments — Diana Siri Breaux, Partner, Summit Law Group
Bridal salons have shown amazing ingenuity in adapting their businesses since the outbreak of COVID-19. But with so much uncertainty still lingering and many shops still being forced to limit services, the pressure of staying motivated and focused while upholding your commitments to employees and customers can feel overwhelming. In this conversation, shop owner and consultant for BBL Systems and Solutions Point of Sale Enterprise Software, David Marquardt, sits down with Gravity Payments CEO Dan Price to discuss how to handle this uncertainty. They discuss the unique challenges bridal shops are facing right now, including how one business developed a comprehensive plan to address risks in their shop, and how to keep your team--and yourself-- motivated and focused through it all.
Speakers: David Marquardt, consultant, BBL Systems and Solutions — Dan Price, Founder and CEO, Gravity Payments
If you work in the medical profession, you're likely an expert in medicine, not marketing. But if you run your own practice, you need to be able to reach potential customers, which can be challenging when you're trying to juggle the day-to-day demands of your clinic. And in the wake of COVID-19, it's more important than ever to keep those customers updated on your latest offerings and procedures. In this exclusive webinar, Gravity's in-house marketing specialist, Nina Ojeda, interviews Eric Lefkowitz General Manager of iMatrix, a full service marketing service for veterinary, chiropractic, and optometry practices. They discuss best practices for reaching new and potential customers and discuss some of the most effective marketing and telehealth tools business owners can start using right now to take their business to the next level.
Speakers: Eric Lefkowitz, General Manager, iMatrix — Nina Ojeda, Marketing Strategist, Gravity Payments —
COVID-19 has accelerated demand for contactless payment solutions in the restaurant industry, but, given the ubiquity and convenience of these tools, it’s likely they will continue to gain traction long after the pandemic has passed. In this exclusive webinar, Gravity’s in-house POS consultant Nick Hutton provides an overview of one of the latest and most comprehensive options available through the Clover point-of-sale system. In addition to the existing features that have made Clover a popular tool for restaurants, the system now offers scan-to-order and tap-to-pay options to make the dining experience even more seamless--and safe--for customers and your staff.
Speakers: Nick Hutton, POS Consultant, Gravity Payments
In the wake of COVID-19, offering delivery has quickly gone from a convenience to a necessity for restaurants all across the United States. While major third-party apps make it easy to offer delivery, their high fees and lack of custom solutions makes it difficult for restaurants to stay profitable while relying on them. In our effort to help merchants during this time--and long after--Gravity has identified a new, low-cost solution that puts control back in your hands and money back in your pocket. After testing it with one of our merchants--and doing the delivery for them for several weeks--we realized this option was too good not to share. In this webinar, we discuss the ins and outs of this and other delivery services and offer suggestions for how to make it work for your business.
Speakers: Austin Kamin, Equipment and Delivery Specialist , Gravity Payments
Janice Yoder discusses how she’s adapted her business and offers tips to other bridal salon owners about things they can do to build customer loyalty and generate revenue while their shops are closed.
Speakers: Janice Yoder, Adore Bridal
COVID-19 has severely limited audiologists’ ability to run their practices and serve patients. Even though you may have been forced to scale back, there are several things you can do to help your practice survive this crisis.
Speakers: Dan Price, CEO and Founder, Gravity Payments — Brian Urban, President, CounselEAR
As Boise restaurants and bars prepare to reopen their dining rooms on May 16th, we want to keep you up to date on all the latest information, guidelines, and services that will help you through this unprecedented transition. In this Facebook Live event, Gravity Payments CEO Dan Price talks with several Boise elected officials and business leaders about protocols for reopening as well as innovative ideas, products and trends that are helping restaurants stay ahead of the curve.
Speakers: Dan Price, CEO and Founder, Gravity Payments — Kevin Settles, Owner and Founder, Bardenay Restaurants — Patrick Bageant, Boise City Councilman — Mat Erpelding, VP, Government Affairs, Boise Metro Chamber of Commerce
Main Street businesses are under threat. If you’re interested in partnering with Gravity Payments to help save them, join us for this webinar to learn more about becoming a Small Business Champion! During this webinar, you’ll learn how you can refer businesses to Gravity and earn a $200 referral bonus for yourself or the small business every time one of your referrals signs up with Gravity. You’ll also learn how Gravity can help businesses save on their payments–all while using modern technology.
Speakers: Bobby Powers, Head of Learning and Development, Gravity Payments — Matt Sakauye, Regional Sales Manager, Gravity Payments — Blaze Smith, Outside Sales Rep, Gravity Payments
Tim Berman, Innovation Manager at Constellation Software, shares how to adapt your OPE or marina business in these changing times. He discusses how to assess and diversify your product lines, embrace new styles of customer communication, and improve your marketing efforts and ecommerce solutions so you reach the most customers and increase your sales.
Speakers: Tim Berman, Innovation Manager, Constellation Software
Lisa Boorman, owner of Red Door Cafe and Red Door Donuts in Moses Lake, Washington, discusses how she’s doubled-down on the areas of her business that are working and pivoted to new contactless delivery systems to adapt to changing customer demand. Olga Sagan, owner of the famed Seattle bakery Piroshky Piroshky, discusses launching the new service Catch22Delivery as a way to compete with third-party apps like Grubhub and Uber Eats so restaurants can continue to serve their customers without sacrificing profits. The conversation is moderated by Gravity’s marketing specialist Nina Ojeda.
Speakers: Olga Sagan, Owner, Piroshky Piroshky and Catch22Delivery — Lisa Boorman, Owner, Red Door Cafe
In Worth It, Gravity CEO Dan Price shares the story of how he started his company as a way to help small business owners and eventually realized his larger responsibility as a business owner. In this talk, Dan shares updates on how the policy has helped the company and discusses why he believes business can and should be focused on more than just profit.
Speakers: Dan Price, CEO and Founder, Gravity Payments
Independent bookstores are vital cultural and social hubs for many communities. While they’ve proved resilient in the face of competition from chain and online retailers, the rise of ebooks, and the increasing cost of running a brick-and-mortar business, their strength has been further tested by COVID-19. As Amazon continues to gain market share and indie stores are forced to remain closed, booksellers are looking for new ways to adapt and reach customers. In this exclusive webinar, hear from store owners Lexi Beach (Astoria Bookshop, Queens, NY) and Christy McDanold (Secret Garden Books, Seattle, WA) and Bookshop.org partnership manager Sarah High as they discuss how they’ve adapted and offer advice for retailers as they look to the future. This discussion is moderated by Gravity Payments lead storyteller Brooke Carey.
Speakers: Sarah High, Partnership Manager, Bookshop.org — Lexi Beach, Owner, Astoria Bookshop, — Christy McDanold, Owner, Secret Garden Books — Brooke Carey, Lead Storyteller, Gravity Payments
Learn how to take your pool and spa business digital! There’s no better time to eliminate the boundaries of brick and mortar than right now. Zach and Jared show you how to increase revenue and decrease costs by uncovering tips and tools to perform remote consultations, increase website traffic, optimize your bottom line, and bill customers in a safe and automated environment.
Speakers: Jared Spears, Account Executive, Gravity Payments — Zach Richardson, Founder, House Intelligence
Part of our Credit Card Processing 101 series
Ever wondered about the different fees listed on your processing statements each month? Who charges them and what are they for? What fees does your processor control and which ones are controlled by banks and card brands? In this webinar, Gravity finance expert Ashlie Blaske will explain the various credit card fees, where they go, and how to avoid paying unnecessary ones. We’ll walk through the differences between interchange fees, card brand fees, and processor fees and discuss which ones you have the power to negotiate and how.
Speakers: Ashlie Blaske, Business Analyst, Gravity Payments
The coffee industry has been transformed during COVID-19. While some shops are finding ways to safely serve customers and achieve revenue at or near pre-COVID levels, others are just beginning to re-open or are weathering major decreases in sales. Meanwhile, permanent shifts in customer behavior and coffee shop operations are changing the landscape for years to come. To shed light on the topic, we brought together industry experts with unique insight and data into how shops are successfully adapting in the short term, what new long term opportunities are already being shaped, and how owners can act now to capitalize when the dust settles on COVID-19.
Speakers: Dan Price, CEO and Founder, Gravity Payments — Dane Atkinson, CEO, Odeko — Andrea Ramirez, Trends and Insights Expert, Torani — Nick Martin, CEO, Joe Coffee — Angie McKenzie, Food and Beverage Industry Consultant
Part of the CEO Corner with Dan Price series
When facing a crisis, it’s imperative to create trust and transparency within your organization so that everyone can work together. Without these, people will become demotivated and afraid, and begin to work at cross purposes that may not serve the organization. In this webinar, Gravity CEO Dan Price discusses his experiences leading his company through various crises–including the 2008 recession and the current COVID-19 outbreak–and share how building unity early on allowed the company to thrive without laying off a single employee or raising prices to customers.
Speakers: Dan Price, CEO and Founder, Gravity Payments
Part of our Credit Card Processing 101 series
Passing along credit card fees to customers (aka “surcharging”) has become more popular in recent years because it has the potential to save money for businesses. In this webinar, Gravity finance expert Ashlie Blaske and Vendor Communication Specialist Rhiannon Leonard explain the basics of surcharging, including what to consider before adopting the practice, what regulatory requirements you need to follow, and how the surcharging process works.
Speakers: Ashlie Blaske, Business Analyst, Gravity Payments — Rhiannon Leonard, Vendor Communication Specialist, Gravity Payments
Part of the CEO Corner with Dan Price series
Research shows that people are motivated by lots of things besides money. And, yet, many business leaders focus on money alone when trying to figure out how to keep employees engaged. In this talk, Gravity CEO Dan Price will discuss the science of motivation and discuss the role that money really plays in keeping people engaged in their work.
Speakers: Dan Price, CEO and Founder, Gravity Payments
Part of the CEO Corner with Dan Price series
We often think of leaders as needing to be stoic, but expressing vulnerability helps create trust and confidence. But in a world where people are taught to always be “professional,” how can you express vulnerability in an authentic and productive way? Dan discusses the ways he does this–sharing feelings during meetings, being himself on social media, encouraging vulnerability in others–and offer strategies for other business owners to get comfortable being uncomfortable.
Speakers: Dan Price, CEO and Founder, Gravity Payments
Part of our Credit Card Processing 101 series
How does Gravity determine the pricing structure that is best for your business? Join this webinar to learn more about the various types of credit card pricing–Cost Plus, Flat Rate, and Tiered–and why plans that seem simple and convenient may cost you thousands of dollars in unnecessary fees. Gravity finance expert Ashlie Blaske will explain the pros and cons of each type of pricing and help you determine which is right for your business.
Speakers: Ashlie Blaske, Business Analyst, Gravity Payments
Part of our Credit Card Processing 101 series
Curious about certain line items on your credit card statements? Want to learn how to calculate your effective rate for your credit card fees? What about all of those baffling abbreviations like “CPU GTWY” and “NABU FEES”? In this free webinar, Gravity finance expert Ashlie Blaske walks through a credit card statement, explaining each fee, the most common terms, and places where you can potentially save money.
Speakers: Ashlie Blaske, Business Analyst, Gravity Payments
Part of the CEO Corner with Dan Price series
When thinking about finance, most business owners focus on how to make the most profit. But when profit is your primary focus, you can easily make decisions that don’t serve your business, clients, or employees in the long term. In this webinar, Dan Price, CEO of Gravity Payments, argues that, instead of focusing on profitability, businesses should focus on sustainability–not just in terms of financials but in terms of all factors that contribute to long-term success, like employee well-being and the health of your surrounding community.
Speakers: Dan Price, CEO and Founder, Gravity Payments
Industry: Ecommerce
AMA: Social Media Influencers
Ask Media Anything
Have you ever wondered how companies get social media influencers to shout out their brands? Or how to get customers to post about you on their own social media channels for free? This webinar will answer those questions and more.
Sign up for this weeks Ask Media Anything: Influencers and our team will walk you through four main points:
- How to engage your target audience with influencers (for free & paid)
- How to know who the *best* influencers are
- How to engage an influencer for a short & longterm campaign
- What a creative (and FREE!) campaign can look like - with examples!
Come with questions or just sign up to learn more on. your own time later. This webinar will be available on GravityPayments.com/talks and in your inbox if you sign up to attend.
For questions: [email protected]
Industry: Bridal
Bridal: Growing Your Bridal Business Online
Discuss with bridal industry experts about ways you can grow your business online with new tools, challenge old marketing tactics and build strategic partnerships.
This talk will include a robust Q&A, so if you are unable to make it but have specific questions about your business you'd like us to address on the webinar or privately, please email [email protected]
Industry: Other
Branding 101
Have you ever wondered why certain brands like Uber or Google had names that became verbs? Are you curious about how certain businesses seem to find overnight success with their products seemingly everywhere you look?
Take a look and discuss live with branding and marketing experts to understand how some of the biggest brands in the world made their mark and how you can do the same on a local and regional level.
Learn:
- Why design is so important to overall brand identity
- How to audit your customer experience
- How to attract attention on and offline for your business in your target market
- And much more!
Please feel free to come with questions to ask live, or email us ahead of time so we may best answer your questions: [email protected]