Category: Uncategorized

6 Sales and Marketing Channels for Online Businesses

When customers arrive at your online store and make a purchase, they’re usually brought there via a sales channel. In other words, sales channels both attract and bring customers to your e-commerce storefront. When sales channels are developed properly, they funnel great leads to your online store and can be a fantastic source of revenue.  … Continued

Visa and Mastercard: Unpacking the Rates Changes

Know the story already, but want the advice? Click here to scroll down to fee mitigation strategies for small businesses.  Businesses across America are experiencing a significant interchange rate increase from the nation’s two biggest card networks: Visa and Mastercard, with an estimated impact of $475 million in annual increases between the two companies.  For … Continued

6 Ways to Build an Online Community for your Small Business

E-commerce brands are constantly competing with one another, and it can be tough to come up with new strategies to make sure your brand acquires and retains customers over the long term. Rather than ramping up your traditional marketing, you should build an e-commerce community for your current customers to rally around. Let’s break down … Continued

Small Businesses Strike: It’s Getting More Expensive for Sellers on Etsy.

For Etsy’s bottom line, 2021 was a good year, and 2022 sees additional changes to redouble the e-commerce giant’s success – but it’s not good news for its 2+ million sellers. Etsy announced in February it would be making changes to its fees and payments policy with far-reaching implications for its sellers. Etsy’s transaction fee … Continued

Acuro and Gravity Payments are Partnering for a Seamless Practice Management Experience

We are delighted to integrate our industry-leading payments technology into Acuro’s Veterinary Practice Management Software, AcuroVet, bringing AcuroVet users the flexibility and peace-of-mind that comes with working with Gravity Payments. Acuro Inc was founded by Dr Maureen Kelleher in 2014 with its flagship product, AcuroVet. AcuroVet is a global cloud-based complete veterinary practice management software made to … Continued

Which credit card processing fee setup makes the most sense for your clinic?

We get it. You didn’t get into the business of animal care to focus on credit card processing. The service is a necessary part of doing business – like a utility bill – but made a *little worse* by mystifying costs, salespeople offering you cheaper (and more confusing) rates, and terrible customer service. Bad news … Continued

Announcing our new partnership with Vetter Software

Vetter Software and Gravity Payments are integrating! Today we’re thrilled to announce our partnership with Vetter Software, a leading SaaS veterinary practice management platform that will help you run your business so you can get back to whats important: your patients (and their humans). Vetter Software is an industry leading software that can manage everything … Continued

How to protect your business from chargebacks

If your business is taking an increased number of online or mobile payments, it’s even more important than usual to take steps to prevent chargebacks.  Here are some suggestions. Clear Communication Include contact information (a phone number and an email address) on your website, shipping materials and all other communications. Ensure your name is being … Continued

Impact Payments, Retention Credits, and Other Small-Business News

As the COVID-19 (coronavirus) outbreak continues, the Internal Revenue Service is taking multiple steps to help small businesses. Resources for small businesses The IRS has established a special section on IRS.gov focused on steps to help businesses and other taxpayers affected by the Coronavirus. This page will be updated as new information is available. The … Continued

Employee Retention Credit available for many businesses financially impacted by COVID-19

WASHINGTON — The Treasury Department and the Internal Revenue Service launched the Employee Retention Credit on March 31. Designed to encourage businesses to keep employees on their payroll, the refundable tax credit is 50% of up to $10,000 in wages paid by an eligible employer whose business has been financially impacted by COVID-19. Here are … Continued