Business Strategy & Advice
Building an online shop on your own is more achievable than ever. There’s a plethora of convenient and accessible tools available for creating a website,...
Purchasing all the equipment your business needs can be tough, especially when accounting for tax season. However, as a business owner, you owe it to...
It’s one thing to have enough money to cover daily operating expenses for your small business. It’s another to have a financial cushion that can...
Recession. We are hearing about a potential recessionary time and economic downturn. Whether it is true or not, in our economy there are always boom...
Cybersecurity is a major concern for all businesses in 2022. As digital threats evolve and spread across the internet, you need to know how to...
Fraud affects millions of Americans every year, and small businesses are especially vulnerable to cybercriminal activity and fraudulent charges. It’s easier than ever for would-be...
Attracting customers as a small business can be a daunting task. You have to put out lots of different types of ads, post on social...
Every brand needs to get to know its customers. Building a community is also beneficial, as it promotes consumer loyalty and can help you retain...
Data collection and analysis are key elements of all e-commerce business operations. After all, you need to collect data to understand your target audience, market...
When customers arrive at your online store and make a purchase, they’re usually brought there via a sales channel. In other words, sales channels both...
Growing a business is tough, (when your business depends on you “sticking out” in a crowded marketplace (think fashion and retail, consumer technology) finding the...
Do you need to reinvigorate your online marketing or maximize brand growth in a few months? It might sound counterintuitive, but offering gift cards to...