Spring and summer are the make-or-break months for outdoor power equipment (OPE) dealers. Foot traffic climbs, service bays fill up, and ticket sizes grow, from mowers and zero-turns to parts, repairs, and accessories. Surcharging allows you to offset up to 3% of credit card processing costs on credit card transactions only (never debit).
That surge is great for revenue but it can quietly inflate one of your biggest variable costs: credit card payment processing fees.
If most of your peak-season sales are paid by credit card, you’re likely giving up 2–3% (or more) of every transaction, right when volume is at its highest.
There’s a smarter way to protect your margins without raising prices across the board: compliant surcharging.
Get your free surcharging compliance review
The Hidden Cost of Your Busiest Months
During peak season:
- Average tickets are higher
- More customers choose credit over cash
- Service and parts transactions stack up daily
Individually, a 2–3% fee doesn’t look like much. But multiplied across hundreds (or thousands) of transactions, it can add up to tens of thousands in lost profit—in just a few months.
That’s money you could be reinvesting into:
- Inventory and parts
- Technicians and staffing
- Marketing for shoulder seasons
- Equipment upgrades
Why Peak Season Is the Perfect Time to Start
Most dealers think about cost savings in the off-season. But in reality, peak season is when surcharging makes the biggest impact.
Here’s why:
1) You maximize savings immediately
More transactions = more opportunities to offset fees right away.
2) Customer behavior is already in motion
During busy months, customers are focused on getting equipment or service fast. Payment method decisions are more routine and less price-sensitive.
3) You strengthen margins when it matters most
Instead of watching revenue climb while margins shrink, you keep more of what you earn.
What Is Surcharging (and What It’s Not)
Surcharging allows you to offset up to 3% of credit card processing costs on credit card transactions only (never debit).
It’s important to be clear:
- This is not raising your prices across the board
- It’s a transparent, compliant way to handle credit card costs
- Customers still have the option to pay with debit or cash with no fee
When done correctly, it’s seamless and widely accepted across many industries.
The Key: Doing It the Right Way
Not all surcharging is created equal.
There are strict requirements from card brands around:
- Registration and setup
- How fees are applied
- Customer transparency
- System configuration
Non-compliant setups can lead to:
- Fines or penalties
- Chargebacks
- Loss of card acceptance privileges
That’s why working with the right partner matters.
How We Make It Simple (and Compliant)
We handle the heavy lifting so you can focus on your business:
✔ Full compliance setup
We take care of required registrations and ensure everything is configured correctly from day one.
✔ Surcharge-ready equipment
We provide terminals and POS systems that automatically apply surcharging properly—no manual work, no guesswork.
✔ Seamless customer experience
The process is clear, fast, and built into checkout so it doesn’t slow down your team during busy hours.
✔ Real, hands-on support
From installation to training, you get real support—especially when you need it most during peak season.
What This Means for Your Dealership
Imagine your busiest months looking like this:
- High ticket sales… without high processing losses
- Strong revenue… with protected margins
- More control over your operating costs… without complicating operations
Instead of watching fees eat into your best season, you turn volume into real profit.
Don’t Let Peak Season Work Against You
You’ve already done the hard part—building demand, staffing up, and stocking inventory.
Now it’s time to make sure your profits scale with your sales, not your costs.
Peak season isn’t just about selling more. It’s about keeping more of what you earn.
Ready to Offset Your Credit Card Fees?
If you’re heading into your busiest months, this is the moment to act.
We’ll walk you through:
- What compliant surcharging looks like for your dealership
- How much you could potentially offset
- How quickly you can get up and running
No pressure—just a smarter way to approach your most important season.
Let’s make this your most profitable peak season yet.
Ready to see how much your dealer could save?
Let’s talk about a transparent, compliant surcharging solution that works for your business. Reclaim 20% to 90% of your credit card payment processing fees. Fill out the form below for a free, no-obligation fees review and find out how much your dealer can save.
Fill out the form below and get started!
