It’s no secret social media has had an enormous impact on businesses for the last few decades. We’ve gone from sharing simple life updates to being able to connect directly with customers to promote and sell products and services.
The social media strategy every business should try
Cross-posting is one of the most efficient ways to have your business be seen by potential customers. Creating unique content for each platform can be cumbersome and time consuming, cross-posting eliminates the need for different pictures, videos, ads, and text captions for each social media platform. You can make one single post and apply it on two or three different sites!
Pro Tip: To avoid sounding like a broken record or lazy with your posts, alter the post while keeping the content aligned with your other platforms.
Social entrepreneur, Gary Vee, takes cross-posting a step further enlisting his ‘pillar content’ strategy. His popular strategy is to create one piece of long form content (a video, vlog, blog..etc.) then dicing it up to create “micro content” to share across different platforms. This allows you to use content more strategically while preventing content creation fatigue.
Okay, but how do I actually cross-post?
To cross-post take the content you’ve made for one platform, such as a Instagram Reels video, and share it or recreate it for your other social platforms. Editing the content can be as simple as shortening the video into small segments or taking one frame to post as a photo. Some platforms make this super easy by letting you share your content automatically from one site to another, such as Facebook and Instagram, thank you Mr. Zuckerburg. Other platforms may require a few adjustments to fit into that platforms specific specs. This could mean you need to change the length of your video, size of your image, or text to fit their layouts.
Nearly all the social sites have tutorials on how to do this effortlessly. If you want to create all your posts at once and share them manually on your social accounts, you can with ease using popular design sites, like Canva, or social media managers, like Loomy. Some of these sites are free, while others come with a nominal fee, but are very much worth the subscription.