Business Strategy & Advice

E-commerce brands are constantly competing with one another, and it can be tough to come up with new strategies to make sure your brand acquires and retains customers over the long term. While ramping up your traditional marketing is an option, building an e-commerce community is worth considering, as well. Let’s break down how to […]

It’s no secret social media has had an enormous impact on businesses for the last few decades. We’ve gone from sharing simple life updates to being able to connect directly with customers to promote and sell products and services. The social media strategy every business should try Cross-posting is one of the most efficient ways […]

The outbreak of COVID-19 severely impacted hundreds of thousands of small businesses. Even as many of them begin to reopen, the lasting uncertainty and ongoing financial pressure can make it difficult for business owners to stay motivated and focused. How do you reopen while keeping people safe? How do you rally your employees and engage […]

If you work in healthcare, you’re probably an expert in medicine, not marketing. But if you run your own practice, you need to understand how to attract and retain patients. While marketing can become overwhelming if you try to take on too much too quickly, there are a lot of simple–and sometimes free–tools that can […]

The need for delivery and takeout has increased dramatically since the outbreak of COVID-19. But setting up a delivery option can be confusing and sometimes costly. In our continued quest to help independent businesses thrive, we at Gravity have spent the last few months researching the best options for restaurants to set up delivery without […]

Several years ago, I gave a speech at a conference full of some of the most respected and accomplished business leaders in America. At one point, I asked them what motivated these executives and CEOs to come to work in the morning, and they all said some version of the same thing. They said they […]

In March 2020, after the first known case of coronavirus in the United States was reported not far from Gravity’s Seattle headquarters, our leadership team realized we needed to prepare for the possible economic fallout from this pandemic. In the weeks that followed, as our small-business clients were forced to close or cut back services, […]

It’s no secret that online and digital tools can help you grow your business. But in the wake of COVID-19, businesses that have relied primarily on in-person interactions are finding these tools more essential than ever.  Thankfully, even if you don’t have much technical experience, there are many tools available that make it easy for […]

Independent bookstores are vital cultural and social hubs for many communities. While they’ve proved resilient in the face of competition from chain and online retailers, the rise of ebooks, and the increasing cost of running a brick-and-mortar business, their strength has been further tested by COVID-19. As Amazon continues to gain market share and indie […]

Since COVID-19 forced many businesses to shut down or scale back operations, restaurants have been particularly hard hit. While certain states are starting to allow dining rooms to reopen after months of restrictions, in many places the future is still uncertain. When restaurants are able to reopen, they’ll likely have to operate at less than […]

The outdoor power equipment industry is diverse, so it’s not surprising that the economic fallout from COVID-19 has affected it in diverse ways. Tim Berman, Innovation Manager at Constellation Software, points out that how well dealers are doing right now largely depends on what they sell. If your product line consists mostly of discretionary items […]

COVID-19 has severely limited audiologists’ ability to run their practices and serve patients. But even though you may have been forced to scale back or shut down your services, there are several things you can do to help your practice survive this crisis intact.  Recently Gravity Payments CEO Dan Price sat down with CounselEAR President […]