Business Strategy & Advice

Building an online shop on your own is more achievable than ever. There’s a plethora of convenient and accessible tools available for creating a website, turning it into an online store, and building a customer base. If you’ve ever wanted to become an online entrepreneur, now’s the time! But it can be difficult to set […]

Purchasing all the equipment your business needs can be tough, especially when accounting for tax season. However, as a business owner, you owe it to yourself to take advantage of all major tax advantages possible, including the Section 179 deduction. Not sure what Section 179 is or how it works? Read on for a detailed […]

It’s one thing to have enough money to cover daily operating expenses for your small business. It’s another to have a financial cushion that can help you weather economic storms, both expected and unexpected. What is a Financial Cushion? A financial cushion consists of the savings you keep in order to be able to cover […]

Recession. We are hearing about a potential recessionary time and economic downturn. Whether it is true or not, in our economy there are always boom and bust cycles and your business might also feel upward growth followed by a downturn. As we know, with COVID and injection of cash into the economy, we witnessed exponential […]

Cybersecurity is a major concern for all businesses in 2022. As digital threats evolve and spread across the internet, you need to know how to protect your business, your personal information, and any other sensitive accounts you might control. Whether you’re a business owner or an average Joe, it’s good to have a grasp of […]

Fraud affects millions of Americans every year, and small businesses are especially vulnerable to cybercriminal activity and fraudulent charges. It’s easier than ever for would-be criminals to steal money from your organization by breaking into your bank account or stealing funds directly from a customer via devices inserted at your POS. But although bank account […]

Attracting customers as a small business can be a daunting task. You have to put out lots of different types of ads, post on social media regularly, and boost customers’ awareness of your brand at the same time. But online PPC ads and social media announcements aren’t the only tools in your kit. You can […]

Every brand needs to get to know its customers. Building a community is also beneficial, as it promotes consumer loyalty and can help you retain customers for the years to come. However, surveys and feedback via online review sites are not always accurate or useful for your marketing, sales, and design teams. Fortunately, you can […]

Data collection and analysis are key elements of all e-commerce business operations. After all, you need to collect data to understand your target audience, market to it successfully, and create products that your customers want or need. However, gathering just any data is no longer enough to get the job done. Instead, your brand should […]

When customers arrive at your online store and make a purchase, they’re usually brought there via a sales channel. In other words, sales channels both attract and bring customers to your e-commerce storefront. When sales channels are developed properly, they funnel great leads to your online store and can be a fantastic source of revenue.  […]

Growing a business is tough, (when your business depends on you “sticking out” in a crowded marketplace (think fashion and retail, consumer technology) finding the key to the success of more-established peers can seem indefinable. They have great products, you have great products (maybe even better), but most will find that defining your business’ personality […]

Do you need to reinvigorate your online marketing or maximize brand growth in a few months? It might sound counterintuitive, but offering gift cards to current and potential customers could help you grow your business. Why Use Gift Cards? Whether you only have a digital e-commerce store or your business is both online and retail, […]