Business Strategy & Advice

Every brand needs to get to know its customers. Building a community is also beneficial, as it promotes consumer loyalty and can help you retain customers for the years to come. However, surveys and feedback via online review sites are not always accurate or useful for your marketing, sales, and design teams. Fortunately, you can […]

Data collection and analysis are key elements of all e-commerce business operations. After all, you need to collect data to understand your target audience, market to it successfully, and create products that your customers want or need. However, gathering just any data is no longer enough to get the job done. Instead, your brand should […]

When customers arrive at your online store and make a purchase, they’re usually brought there via a sales channel. In other words, sales channels both attract and bring customers to your e-commerce storefront. When sales channels are developed properly, they funnel great leads to your online store and can be a fantastic source of revenue.  […]

Growing a business is tough, (when your business depends on you “sticking out” in a crowded marketplace (think fashion and retail, consumer technology) finding the key to the success of more-established peers can seem indefinable. They have great products, you have great products (maybe even better), but most will find that defining your business’ personality […]

Do you need to reinvigorate your online marketing or maximize brand growth in a few months? It might sound counterintuitive, but offering gift cards to current and potential customers could help you grow your business. Why Use Gift Cards? Whether you only have a digital e-commerce store or your business is both online and retail, […]

E-commerce brands are constantly competing with one another, and it can be tough to come up with new strategies to make sure your brand acquires and retains customers over the long term. While ramping up your traditional marketing is an option, building an e-commerce community is worth considering, as well. Let’s break down how to […]

It’s no secret social media has had an enormous impact on businesses for the last few decades. We’ve gone from sharing simple life updates to being able to connect directly with customers to promote and sell products and services. The social media strategy every business should try Cross-posting is one of the most efficient ways […]

The outbreak of COVID-19 severely impacted hundreds of thousands of small businesses. Even as many of them begin to reopen, the lasting uncertainty and ongoing financial pressure can make it difficult for business owners to stay motivated and focused. How do you reopen while keeping people safe? How do you rally your employees and engage […]

If you work in healthcare, you’re probably an expert in medicine, not marketing. But if you run your own practice, you need to understand how to attract and retain patients. While marketing can become overwhelming if you try to take on too much too quickly, there are a lot of simple–and sometimes free–tools that can […]

The need for delivery and takeout has increased dramatically since the outbreak of COVID-19. But setting up a delivery option can be confusing and sometimes costly. In our continued quest to help independent businesses thrive, we at Gravity have spent the last few months researching the best options for restaurants to set up delivery without […]

Several years ago, I gave a speech at a conference full of some of the most respected and accomplished business leaders in America. At one point, I asked them what motivated these executives and CEOs to come to work in the morning, and they all said some version of the same thing. They said they […]

In March 2020, after the first known case of coronavirus in the United States was reported not far from Gravity’s Seattle headquarters, our leadership team realized we needed to prepare for the possible economic fallout from this pandemic. In the weeks that followed, as our small-business clients were forced to close or cut back services, […]