We can learn something from guerilla warfighter, Che Guevara.

I touched on this at the Inc 5000 conference, but let me explain.

Since making the $70K decision in April, one question I am frequently asked is, “What does it take to make this a business success? How do other companies follow suit?” Funnily, the answer has nothing to do with capturing more wealth. The answer lies in something Marxist rebel, Che Guevara, said.

Che Guevara was one of the most brutal killers in history. I’d venture to guess there are probably not many fans of his out there – nor am I one of them. However, when they asked him, “What do you look for in a guerilla fighter?” You would probably be surprised to find that his answer was “love.” And that is where I think leaders can follow suit – love. More specifically, having a passion for other people and a passion for helping.

After my rock band had split up when I was 16, I was looking for a new identity, but what I ended up finding was something much, much more. I was chatting with a coffee shop owner, Heather, who was having trouble with her credit card processing and her point-of-sale system. She was not the most business savvy person, but she had a tremendous amount of love and passion for her clients. I was not quite sure what I was doing, but I recognized she needed help. So, I rolled up my sleeves and did whatever I could.

During this process, I found she was not alone in being treated unfairly by her processor. There were many other independent businesses around the area being taken advantage of by these huge, faceless companies. These were people in my community that I cared about and places that had supported my band over the years. I knew I could not sit back and let this happen.

I started by calling their credit card processors every couple months. I negotiated and wrestled to get them better rates. I helped the majority of the small businesses in my neighborhood and, as a result, their situations benefitted greatly. The connection and passion I felt for helping them was so much more valuable than any money I ever made.

A few years down the road, I was able to build up my product. From that came something I never expected – all the business owners I worked with joined my new company, Gravity Payments. That was a huge risk on their part to trust a 19-year-old college freshman with every dollar that went through their business. It took a lot of love and passion for them to believe in me. To this day, I still think they made the wrong decision, but I will forever be in their debt.

I decided that the love I served my customers by would be the foundation I would build Gravity’s culture on. Eventually, the company grew, and I was able to hire my first team member. Fast forward to today and the cascade effect this purpose-driven culture has had completely revolutionized the way we think and act at Gravity.

You often find people do things because their corporate overlords tell them they should. At Gravity, we believe it is not okay to do something you are not 100 percent passionate about. My team’s passion for standing up for the little guy or gal, treating them fairly, and doing more for them has made all the difference in Gravity’s success. Our hope is that other business leaders will recognize that leading with love will be the new stick we measure ourselves by.

Che Guevara said, “We must strive every day so that this love of living humanity will be transformed into actual deeds, into acts that serve as examples, as a moving force.”

Society is starting to see a bottom-up revolution where we are empowered to do the right thing no matter what our circumstances are. Not only that, it is a responsibility. It is no longer a Gordon Gecko, dog-eat-dog world. Business is evolving into solving problems in humanity. It is a love revolution, and those who do not convert will go out of business.

Love is an irrational force, but a powerful one. We can tell by Che Guevara’s actions (and maybe Romeo’s, Juliet’s, and possibly every romantic comedy ever made), that love makes you do crazy things, but that feeling can propel you to a higher success than strict rationality.

Although it was a terrible and brutal thing he did, maybe there is an important life lesson we can learn from Che Guevara. What was he willing to sacrifice his life for? That is a question I encourage you to ask yourself. What is your life’s purpose and how do you connect that to your day-to-day life? What is one thing you would sacrifice everything else for?

I did not realize it at the time, but the one thing I am willing to sacrifice everything else in my life for was found standing in line for a cup of coffee.

Dan Price CEO & Founder of Gravity Payments

(originally posted via LinkedIN)

If you are interested in working with Gravity Payments for your businesses credit card processing needs, let us know.


Categories: Be Your Own CEO, Management + Culture