CCW Technology is a leader in IT support for veterinary and dental practices, ensuring your clinic’s “digital heartbeat” never skips a beat. By partnering with Gravity Payments, CCW Technology provides a trusted payments solution that bridges the gap between your technical infrastructure and your financial health.
When your IT is managed by experts who understand the flow of a busy clinic, adding Gravity’s payment technology is seamless. You get a system that isn’t just “plugged in”, it’s optimized for your specific workflow.
Get your free surcharging compliance review
How Smart Surcharging Works
Not all cards are created equal. In the eyes of the law and card brands, there is a massive difference between a debit card and a high-rewards credit card.
- The Rule: It is illegal to surcharge a debit card.
- The Solution: Gravity’s smart terminals automatically detect the card type the moment it’s swiped, dipped, or tapped. If it’s a debit card, the surcharge is instantly waived. If it’s a credit card, the fee is applied seamlessly and transparently.
Why Compliant Surcharging is a Game-Changer
Surcharging offsets the cost of processing (typically around 3%) by applying the fee directly to credit card transactions.
- Instant Overhead Reduction: By implementing a compliant surcharge, many clinics see their processing fees drop by 20% to 90% monthly. That’s thousands of dollars back in your budget for new medical equipment, staff bonuses, or facility upgrades.
- Fairness for All Patients: Why should a patient paying with cash or debit subsidize the “airline miles” of a patient using a premium rewards card? Surcharging ensures that those who choose the most expensive payment methods cover the cost of that choice.
- Price Transparency: With Gravity, everything is itemized. Your patients see exactly what they are paying for, maintaining the trust you’ve worked so hard to build.
Surcharging offsets the cost of processing.
The Compliance Shield: Zero Stress, Maximum Security
The biggest fear clinic owners have with surcharging is compliance. One wrong move, like accidentally surcharging a debit card or failing to display the proper signage, can lead to fines.
Gravity Payments and CCW Technology provide a “Compliance Shield”:
- Automated Registration: Gravity handles the complex paperwork and registers your clinic with the card brands so you don’t have to.
- Smart Hardware: The terminals come pre-loaded with technology that eliminates the “guesswork” for your staff.
- Expert IT Integration: CCW Technology ensures these systems are perfectly integrated into your network, maintaining PCI compliance and data security across your entire practice.
Stop Losing Revenue, Start Growing Your Clinic
Your clinic provides life-changing care; you shouldn’t be penalized for getting paid. By leveraging the combined expertise of CCW Technology and Gravity Payments, you can stop focusing on “junk fees” and start focusing on what matters most: your patients.
Ready to see the difference? Fill out the form below and let Gravity Payments audit your current statements to show you exactly how much you can save.
Book a meeting with our experts, get your free surcharging compliance review and learn how much your clinic can save this year.
Exclusive Offer: Switch to Gravity Payments through CCW Technology today and claim your $300 statement credit, fill out the form below and get started!