Dr. Jonathan Woodman and his wife, Julia Woodman, started Town & Country Veterinary Services in 1998 in Hastings, Minnesota. With an undeniable passion for animals and a love for family and community, the Woodmans were looking for ways to improve and expand their business.
With a desire to better service his customers and their furry friends, Dr. Woodman decided to partner with Gravity Capital in December 2024, quickly seeing a difference in his business and an increase in overall customer satisfaction. Gravity Capital impacted Town & Country in three key areas: equipment and business practices, customer experience and financial management.
Upgrading Equipment and Business Practices
With technological advancements and the evolution of veterinary equipment, Dr. Jon knew investing in more advanced technology would have a major impact on how he cared for animals and increase his visibility into their needs. Since the business opened, Dr. Jon and his team have used an automatic processor and regular fi lm for their x-rays.
With Gravity Capital, Town & Country was able to install their first digital x-ray machine at the beginning of this year.
With Gravity Capital, Town & Country was able to install their first digital x-ray machine at the beginning of this year. The digital x-ray machine provided their team with better image quality, gave them more insight on the health of their patients and reduced radiation, making it safer for machine operators and the animals under their care.
Saving Time and Improving the Customer Experience
“It (digital x-ray machine) cut our service time for clients with x-rays down from a half an hour to ten minutes. It greatly improved the amount of work we could do, our work flow and the quality of the product we could give to our clients.” – Dr. Jonathan Woodman.
Upgrading their equipment allowed Dr. Jon and his team to service more clients on a daily basis with a more thorough analysis of every pet’s health, resulting in higher customer satisfaction, retention and trust.
Simplifying Financial Management with Easy Repayment
By using Gravity Capital to transform their infrastructure and produce overall faster turnaround times in their services, Country & Vet was able to increase their revenue and strengthen their financial portfolio. Dr. Jon was one of many of our merchants that got to experience first hand how easy the repayment process is.
Gravity Payments takes pride and integrity in building relationships and establishing the trust of our merchants. Dr. Jon highlighted multiple times that the customer support team was extremely communicative and easy to work with.
Veterinary services require Dr. Jon and his team to be hands-on at all times. Gravity Capital understands the pain points of our merchants like Town & Country and designed our product with them in mind by providing an automatic repayments option based on their processing volume.
A Trusted Partnership and Outstanding Support
Gravity Payments takes pride and integrity in building relationships and establishing the trust of our merchants. Dr. Jon highlighted multiple times that the customer support team was extremely communicative and easy to work with. He expressed how this had a major impact on the entire process from the application and onboarding to the repayments, so much that Town & Country has been able to fully repay their capital off within 6 months.
“We are looking at some further expansion into rehabilitation services later in the year and are considering doing it [Gravity Capital] all over again”, stated Dr. Jon.
Dr. Jon and his team are now able to better care for their customers’ pets, improve their overall experience and maintain financial leverage because of the flexibility that Gravity Capital was able to provide for their business. “We are looking at some further expansion into rehabilitation services later in the year and are considering doing it [Gravity Capital] all over again”, stated Dr. Jon. We will be looking forward to serving Town & Country Veterinary Services again as they continue on the road of improvement, growth and scalability.
