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In this book, Price shares the experiences and events that shaped his decision—from his conservative, Christian upbringing in rural Idaho to the milestones that made him rethink the true purpose of business—and shows how taking a huge risk ultimately helped his company become more resilient and competitive. Calling on leaders to set and execute on their own purpose-driven visions, Price forces readers to question traditional market-centric business wisdom in favor of a more human—and much more sustainable—approach. It’s not easy, he argues, but in the end, the rewards will be worth it.


Fill out the form below and receive your complementary copy of Worth It. We hope this book provides humor, hope and inspiration. I look forward to hearing what you think. Let me know on Twitter @danpriceseattle

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