Dan Price, Founder & CEO of Gravity Payments
Raised in rural Idaho, far from the closest neighbor, Dan Price started Gravity Payments from his
university dorm room when he was just 19 years old. Although music was his passion growing up, Dan
discovered his lifelong mission when he found many small business owners in his community were being taken
advantage of by their credit card processors. He knew that wasn’t right, so he rolled up his sleeves and
began disrupting the typical way business is done.
As he told Entrepreneur Magazine, “I never intended to make a lot of money, or really any. I was really
upset at this industry for the way they were treating my clients, and I just wanted to blow the whole thing
Dan shaped Gravity on a different set of values not normally seen in the workplace —honesty, transparency,
and responsibility. These simple values have made Dan and the Gravity team a trusted name in credit card
processing. Today, independent businesses across all 50 states trust Gravity to save them millions in fees
and hours in frustration by making it easy and simple for them to accept payments.
Changing the way business is done
It is well known that Dan is a celebrated entrepreneur, but what sets him apart is his conviction to do
what he believes is right, even if it’s unpopular. His mission is to create a world where values-based
companies reshape the economy, so business stops being about making the most money possible. Instead, he
wants leaders to recognize that business should be about purpose, service, and making a difference. Dan
believes it’s not about doing business as usual anymore, but doing business better.
At 26, Dan Price is awarded the National SBA Young Entrepreneur of the Year, presented by
President Barack Obama