Overhead view of several kids' smiling faces.

What is our trillion-dollar bet?

Three thoughts for Friday

Scott Galloway: “Where are we spending the trillion our kids will be saddled with?”

Simple: rich people. Lower tax rates on the wealthy and corporations (84% owned by the top 10% income earning households) were supposed to inspire growth and investment. They haven’t.

AirPods, Azure & Auschwitz

Bernadette Jiwa: “There is no one-size-fits-all marketing strategy”

The tactics we use must align with our goals and the goals of the people we want to serve. How are you creating affinity with the minority of people who enable you to do your best work?

Mass Awareness Vs. Minority Affinity

Julian Foo, for Copyhackers: “Leverage negative customer feedback”

What if I could adapt the age-old sales technique of handling the objection before the customer brings it up?

How I Turned Dozens of Bad Reviews into Hundreds of New Customers

Photo by Larm Rmah on Unsplash.