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6 Holiday Email Marketing Tips to Engage Your Customers

The only way to do business is to serve others, do more for them, and charge less. We started Gravity Payments because we saw independent businesses being overcharged and underserved by their credit card processor. We knew that wasn’t right, so we decided to lower costs and provide better service for our clients.

DRIVE ONLINE TO OFFLINE
With the ease of online shopping (and the harshness of the cold weather), it’s hard to get customers in your doors. Use email to drive business to your shop with exclusive in-store deals or coupons.
THANK LOYAL CUSTOMERS
Thank your loyal customers for shopping with you all-year-round with special coupons or exclusives for them to use. Need an easy way to track who your most loyal customers are? Check out our Business Analytics platform!
SEND BACK-IN-STOCK EMAILS
When your most popular items go out-of-stock, you could be losing out on a lot of business. Fix that with an automated email message to your customers when your most popular items are back in!
SEND HOLIDAY CHEER
Have an email list? Send your subscribers a little holiday cheer and remind them of upcoming sales or promotions you might have going on during the season.
INCLUDE SOCIAL MEDIA LINKS
Be sure to include social media follow and share links in your emails. Make it a one-stop-shop to gain new followers on all your social media channels and give your customers a way to share your email with their friends.
AUTOMATE BLOG UPDATES
Use your email campaigns to send blog updates to your subscribers as soon as a new post is up. That way your customers will never miss an event or promo at your store.
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