Hotdog Cart Causes A Social Media Firestorm

Why you should encourage social media at work

hot-dogsBefore coming to Gravity, I worked a lot of different gigs. I’ve done everything from cooking pizzas to cleaning movie theaters to
selling financial products to working as a courier. Though I’ve held various roles at different companies, there has been one common thread tying all my positions together –corporate policies.

Most corporate policies have remained similar and unchanging. Unless, of course, society or technology steps in. That was the case 10 or so years ago with the emergence of popular social media sites like MySpace and Facebook and easy access to the Internet on your phone.

I remember the first time social media became a corporate issue. It was my first day of orientation. I sat inside a stuffy and bland room at the company’s corporate headquarters  learning about different policies, one of which was new to me – a Cell Phone Policy.

The employer decided all cell phones were to be taken away from employees during their working hours. They saw social media as a distraction from our jobs. Immediately after hearing that, I felt unmotivated to do my job. Why didn’t they trust me to get my job done? What would taking my phone away solve? It would distract me more not having a way to communicate with family or friends during the day.

What if they needed me?

The single mother sitting next to me verbalized what I was feeling. She asked, “I have two kids and need to have my phone with me. What if they need something?”

The employer replied, “If you want to work here, these are the policies you have to follow.”

It goes without saying, the policy never worked. It could not be executed. No one was willing to give up their phone. Additionally, it incentivized us to want to use our phones more. When I did use my phone, I felt like I was getting away with something. I was sticking it to the man.

At Gravity, we encourage our colleagues to have fun at work and interact with each other on social media. This is a way we show our commitment to transparency and the trust we have in our team.

 

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A great example of how our team uses social media to interact with each other happened a few weeks ago. Every Wednesday, we bring in catered lunch to the office from one of our clients. One of the team’s fan favorites is Dante’s Inferno Dogs. When they catered recently, a co-worker took to Facebook to discuss the meal. Rosita, our veteran “jack of all trades”, posted a few pictures about #HotDogDay, what ensued was our team in the office, out sick, or in the field joining in on a fun game of jealousy, humble brags, and joy.

Why is this important?

We want our team to be more than a group of people who work in the same building. We want them to become part of a community. We encourage social media because we know removing it would be a distraction. It’s an important part of our lives – to connect with others – and we don’t want to be the reason our team stops interacting with their communities. By mixing work and life together, we enjoy both much, much more. To take away Facebook or Instagram would create a division between work and life. That will hurt the community we are creating, and stop its ability to thrive. As Steve Jobs said, “What’s important is that you have faith in people. That they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”

Look what our team did when we gave them access to social media tools at work – they took it upon themselves to not only engage with each other and promote our culture, but they also subconsciously promoted one of Gravity’s clients.

It was a win-win for everyone involved.

For more information on Gravity Payments, our culture and the community of small businesses we serve daily like our Facebook and follow our Twitter. If you are a small business owner yourself and want to learn more about how Gravity can help you, contact us. We would love to serve you. Contact us.

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