Gravity Payments Local Business

Copywriting QA Process

What to do once a draft is ready

  • Run a spell check.
  • Read the copy aloud.
  • Read copy in reverse order, if it’s a short doc. This helps catch repeated and incorrect words (like “read” for “red,” for example).
  • Ideally, let copy sit overnight and then reread it in the cold light of day. (See this for more.)
  • Send to stakeholders for approval (if needed).
  • Send to designer or digital media manager.
  • Once a comp is available, do a “doc to design” review of the copy.

Big-picture questions

  • Have we done everything the brief asked us to do?
  • Have we made the reader care?
  • Does the page have all the elements it needs? Header. Subhead. Testimonial. Benefits. Features. Video. Promo. CTA.

And finally, have we kept George Orwell’s advice in mind?

  • Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
  • Never use a long word where a short one will do.
  • If it is possible to cut a word out, always cut it out.
  • Never use the passive where you can use the active.
  • Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
  • Break any of these rules sooner than say anything outright barbarous.
Not sure where to start?

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