“Your clients aren’t just buying
the result—they are investing
in the value of your expertise and effort.”
— Bernadette Jiwa, “Valuing Your Expertise And Effort“
“Our culture is the result of a trillion tiny acts,
taken by billions of people, every day.
Each of them can seem insignificant,
but all of them add up.”
— Seth Godin, “And It Bends Toward Justice“
“Instead of becoming statistics,
people want something else.
They want true human connection.”
— David Meerman Scott, “Building Fandom For Your Business: 4 Game-Changing Benefits“