If you work in healthcare, you’re probably an expert in medicine, not marketing. But if you run your own practice, you need to understand how to attract and retain patients. While marketing can become overwhelming if you try to take on too much too quickly, there are a lot of simple–and sometimes free–tools that can … Continued
A lot of brick and mortar stores have launched their own loyalty programs and for good reason. A study by the Harvard Business Review found that acquiring a new customer is 5 to 25 times more expensive, than retaining the ones you already have. In addition, Marketing Metrics found that new customers are only 5 … Continued
