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Gravity Blog

News about Gravity, the industry, and resources to help community businesses succeed.

How To Use Gift Cards to Grow Your Small Business

Do you need to reinvigorate your online marketing or maximize brand growth in a few months? It might sound counterintuitive, but offering gift cards to current and potential customers could help you grow your business. Why Use Gift Cards? Whether you only have a digital e-commerce store or your business is both online and retail, … Continued

Marketing Your Healthcare Practice During COVID-19 and Beyond

If you work in healthcare, you’re probably an expert in medicine, not marketing. But if you run your own practice, you need to understand how to attract and retain patients. While marketing can become overwhelming if you try to take on too much too quickly, there are a lot of simple–and sometimes free–tools that can … Continued

How Brick and Mortar Stores Are Using Loyalty Programs (And Why You Need One Too!)

A lot of brick and mortar stores have launched their own loyalty programs and for good reason. A study by the Harvard Business Review found that acquiring a new customer is 5 to 25 times more expensive, than retaining the ones you already have. In addition, Marketing Metrics found that new customers are only 5 … Continued

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Gravity Payments, Inc. is a registered ISO/MSP of Wells Fargo Bank, N.A., Concord, CA, and Synovus Bank, Columbus, GA. The Clover name and logo are owned by Clover Network, Inc. a wholly owned subsidiary of First Data corporation, and are registered or used in the U.S. and many foreign countries.