Category: Tips

6 Sales and Marketing Channels for Online Businesses

When customers arrive at your online store and make a purchase, they’re usually brought there via a sales channel. In other words, sales channels both attract and bring customers to your e-commerce storefront. When sales channels are developed properly, they funnel great leads to your online store and can be a fantastic source of revenue.  … Continued

The Cost of Accepting Credit Cards: 4 Variables that will Affect your Rate

The ability to accept all forms of payment is crucial to the financial health of your veterinary clinic. But did you know that the cost to accept a credit or debit card for your services varies not only by card type, but also by the business you’re in? In this article, we break down some … Continued

5 Things You Should Know When Starting with Clover® POS

Quickly learn some of the most valuable tips and tricks for getting your business up and running on Clover POS.

Databases Taught Me Everything (Part 2)

Editor’s note: This is the second post in a series. Read the first post. The Broken Record “We need better documentation.” “The documentation is lacking.” “Where is the documentation?” These statements have been repeated in one form or another everywhere I’ve worked. It takes a lot of effort to keep documentation up to date. Especially … Continued

“Dear Gravity”: Advice for Merchants

Dear Gravity, I’ve been with my processor for five long years. But they’re not giving me the support and attention when I need it the most. I’ll call and I’ll call and I always get their voicemail or I get stuck in a phone tree. My messages often go ignored. They’re not really checking in … Continued

8 sure signs it’s time to switch processors

Here are some common signs it’s time to think about making a change. High or hidden fees. If you consistently see your rates spike, or you get confused about where your fees are coming from, it’s a sign you need to switch. Poor customer service. If you often find yourself caught in phone trees, waiting … Continued

Four common tax errors that can be costly for small businesses

You may think of doing your taxes as just another item to quickly cross off your to-do list. But, this approach could leave you open to mistakes when filing and paying taxes. Here are a few mistakes small business owners should avoid. 1. Underpaying estimated taxes Business owners should generally make estimated tax payments if … Continued

Did you know? 3 tips to protect your business from chargebacks

In 2019, Gravity merchants had approximately 15,000 chargebacks, totalling more than $4.5 million.  Nearly one-fifth of that chargeback volume was a result of the EMV liability shift (which put the chargeback burden on businesses without EMV-capable equipment). Because of the shift, merchants without EMV hardware and software were unable to dispute these chargebacks, and wound … Continued